City Football Group Partners
ASAHI SUPER DRY
In July 2022, Asahi Super Dry became the Official Beer Partner of CFG clubs in Manchester, Melbourne, Girona, Yokohama and China – and then extended their partnership across all CFG clubs in July 2023 with an announcement as Manchester City’s Training Kit Partner.
Activation Highlights
ASAHI SUPER DRY & CITY FOOTBALL GROUP
The Asahi Super Dry and City Football Group partnership delivers an incredible platform to grow global awareness through high-profile brand exposure.
Asahi Super Dry have an ambition to go beyond traditional boundaries to elevate fan experience. To launch the partnership, Asahi Super Dry sailed a boat into Manchester, with City Legends delivering 10,000 cans of beer to the home of the Premier League Champions.
Maximising the power of Manchester City and player intellectual property, a multi-purpose global marketing toolkit was created, allowing Asahi’s regional teams to activate the partnership across key digital and shopper channels around the world.
![](https://static.wixstatic.com/media/827c6d_f3a3a78ea02246d8b061619b6a1f9f8e~mv2.jpg/v1/fill/w_147,h_207,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Asahi%20partnership_edited.jpg)