City Football Group Partners
A UNIQUE
PARTNERSHIP MODEL
The CFG global network of clubs provides brands with unrivalled access to a worldwide audience of the number one sport, while enabling deeper, more personal engagement with fans in new and non-traditional ways.
We have a brand-focused approach, proven track record of innovation, spirit of collaboration and team of experts across sponsorship, marketing, creative and digital communication. We develop and implement the best marketing platform for 400+ partners to achieve objectives – both globally and locally – and drive true business impact.
PIONEERS OF THE GLOBAL GAME
As the first and only truly multinational club-led football organisation, CFG has global reach with unique engagement through 13 clubs in established football markets providing non-stop competitive action year-round within the Group. Our 16 offices worldwide provide exceptional localised insight, expertise and support.
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MARKETING MINDED & BRAND ORIENTED
We have a collective team of hundreds of experts from across sports and entertainment focused on driving impact and success for our partners. With a fully customised approach, we develop solutions for brand strategic objectives, challenges and needs. We exercise a flexible mindset and think outside-the-box to develop and create new platforms, ideas and initiatives where they don’t currently exist.
INTERSECTION OF SPORT, TECHNOLOGY & ENTERTAINMENT
We have collaborations with industry heavyweights, original creative storytelling, state-of-the-art matchday media and immersive fan experiences. We embrace new platforms and technologies with advanced Metaverse, Web3 and Esports strategies.
FOOTBALL AS A FORCE FOR GOOD
We empower better lives through football. We work with our partners to tackle social issues and positively impact communities around the world.