Activation Highlights
DESTINATION HIGHLIGHTS
Experience Abu Dhabi uses the City platform to build awareness of activities unique to the region. The partnership highlights Abu Dhabi as a leading sports destination, both at home and away.
PRE-SEASON TOUR
As presenting partner of City’s pre-season tour, the organization are able to share Abu Dhabi experiences with new global audiences and bring the destination’s incredible offering to football fans around the world.
REGIONAL IMPACT
Experience Abu Dhabi embrace the opportunity to host the City squad in-market as part of the Club’s warm winter training. This opportunity not only allows the team to prepare in world-class facilities, but also showcases Abu Dhabi to football fans as a destination-of-choice for sports and leisure, further cementing its status as a leading sports hub.
EXPERIENCE ABU DHABI AND CITY FOOTBALL GROUP
The partnership between Experience Abu Dhabi and City Football Group demonstrates how sport and tourism can work together to foster international camaraderie and cultural exchange. Through strategic collaboration, this alliance has not only promoted Abu Dhabi as a destination-of-choice but has also celebrated the spirit of football and its capacity to inspire and unite people across the globe.
As this partnership continues to evolve, it remains a testament to the transformative power of sport and tourism in bridging cultural divides and enhancing global understanding.