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City Football Group Partners


Since 2018, Xylem have been the Official Water Technology Partner of CFG clubs including Manchester City (Men’s and Women’s), NYCFC and Mumbai City.

Activation Highlights


Leveraging marketing rights across multiple teams, Xylem have educated audiences and inspired meaningful social change through emotive and inspirational content that reaches fans all around the world.


Water Heroes Academy is a global network of youth-led projects aimed at tackling water challenges through football, combined with an annual campaign calling on fans to vote for their favourite young water heroes to receive further support.


Aimed at tackling the critical issue of untreated wastewater, Take the Waste Out of Water is a thought-provoking campaign that leveraged Manchester City players, as well as Head Coach Pep Guardiola, to inspire action through high-quality content. An educational hub complemented the campaign.


Xylem and CFG are on a mission to raise awareness of global water challenges and inspire change.


During the first four years of the partnership, Xylem leveraged the power of football to reach one billion people with water awareness, education and volunteerism activities. The partnership was renewed for another four years in 2022 and Xylem continue to empower and equip fans to take action in water-related initiatives globally and within their local communities. The two organisations have delivered numerous successful campaigns to contribute towards these goals, including ‘The End of Football,’ ‘Take Steps to Solve Water’ and ‘All To Play For.’


The partnership is underpinned by a unique community programme, ‘Water Heroes Academy,’ which has empowered more than 140 young community leaders to deliver vital education on water, sanitation and hygiene through specially adapted football games, uplifting the health of over 5,000 young people across ten cities.


Xylem and CFG have provided a spotlight for powerful stories of young changemakers to create social impact, whilst showcasing Xylem water technology solutions and engaging employees globally, further amplified by a wide range of marketing assets.

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