Activation Highlights
EA SPORTS & CITY FOOTBALL GROUP
EA SPORTS blur the lines between virtual and real football worlds, bringing fans much closer to their favourite clubs and players, whilst giving fans the most authentic football experience.
A primary focus of the partnership is fan engagement through content creation. The partnership leverages Men’s and Women’s players – as well as former players and influencers – to create engaging content to promote the brand and individual games. This includes the EA SPORTS FC ‘Ratings Reveal’ – a campaign that in recent seasons has delivered some of the best branded content results on Manchester City social channels.
EA SPORTS have also leveraged the partnership to secure individual deals with Manchester City players. In recent years, Phil Foden, Jack Grealish and Chloe Kelly have been ambassadors for EA SPORTS, with the latter two featuring in EA’s global TV commercial.
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