Activation Highlights
NISSAN & CITY FOOTBALL GROUP
Sharing CFG values around performance, innovation and sustainability, Nissan and CFG have come together to deliver excitement to football fans in six territories where CFG has clubs. CFG’s unique global structure gives Nissan a platform to drive innovation, enrich lives and promote electric vehicles.
The partnership began when CFG became a minority stakeholder in Yokohama F. Marinos while Nissan also held a stake in the Club. The partnership proved extremely successful as YfM went on to win two domestic J1-League titles (2019 and 2022).
Nissan then expanded their partnership portfolio to five additional CFG clubs and have helped deliver impactful activations including: Be More Pep campaign, Electrify the City, Engraved in History and Nissan Away Days, which saw legends and celebrities take to the road in the Nissan ARIYA to bring electrification to away matches.