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Montevideo City Torque launches brand-new identity to kick-off season

City Football Group and Montevideo City Torque are pleased to announce that the Club has carried out a transformation of its identity, changing its name and unveiling a new badge ahead of the 2020 season.


Montevideo City Torque, who last year clinched promotion back to the top division of Uruguayan football, has strengthened its connection with the city of Montevideo and Uruguay, as the new club badge features representative elements of both: the Sun, the waves of the Rio de la Plata and the sky blue and white of the Uruguayan flag.


The new name and badge fully integrate Montevideo City Torque into the City Football Group's family of clubs, aligning its identity with its twin clubs in Manchester, New York and Melbourne.


Founded in 2007, the side then known as Club Atletico Torque was added to the CFG portfolio in April 2017. In three seasons under the ownership of CFG, the team has achieved promotion to the Uruguayan First Division for the first time in its history in 2017 and again in 2019. The Club plays its home fixtures at the legendary Estadio Centenario, the birthplace of Uruguayan football and home of the national team.


In addition to the transformation of the name and club crest, City Football Group reaffirms its commitment and investment in Montevideo City Torque through the construction of a City Football Academy training complex that will become the home of the first team, youth teams and club staff, while also launching a foundation that will bring the club ever closer to its community.


On the new chapter of Montevideo City Torque, Diego Gigliani, CFG’s Managing Director of Emerging Clubs, said:


“We are excited to start this new era for the club. We wanted to strengthen our link with the city of Montevideo and pay tribute to Uruguay with the transformation of our identity. Aligning the Club's image with other clubs in the Group allows us to reinforce the City story in South America and around the world.


“The construction of an academy is a cornerstone for the Club's continual growth, just as the creation of a foundation will enable us to have further social impact off the pitch. Both projects are key elements of distinction for City Football Group and demonstrate our long-term commitment to the Club, the city of Montevideo and to Uruguayan football.”


Javier Noblega, Business Director of Montevideo City Torque, shared Gigliani's positive sentiments:


“We are a young club, but we have already achieved a number of major milestones in recent years. The transformation of our identity is another step in the development of the Club and will enable us to identify even more with the citizens of Montevideo, without forgetting our roots and the path carved by Torque through to today. We want to be unique, while also being recognized not only for City's football style, but our shared values relating to the development of young players and the positive impact we can have on our local community.


“I think we have a solid base on which to build the Montevideo City Torque project and we aspire to become the best example of a professional structure model in Uruguayan football.”


Sharing the enthusiasm for this new chapter in the club's history, the president of the Uruguayan Football Association, Nacho Alonso, said:


“We are proud that the City Football Group has decided to embrace Uruguay and today decides to boost its project with the launch of a new identity and the investment in a sports complex.”


“The City Football Group has demonstrated a successful record of managing clubs around the world and we are convinced that their projects will continue to have a positive impact on Uruguayan football. We wish them good luck in this new stage as Montevideo City Torque and much success in the coming seasons.”

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